Social Media

Digital Hotel Marketing

Most people's lives cannot be imagined without social media. Whether B2B or B2C, reaching and retaining your target groups on relevant channels and convincing them with high-quality content is one of the greatest challenges in social media marketing. Especially in the hotel industry. Since the standard postings are no longer sufficient, creative content is needed. Storytelling with emotions and authenticity. The hotel and catering industries are predestined for this. Social networks are to be seen as an elementary part of every marketing strategy and belong in every sales strategy. Whether Facebook, Twitter, Instagram, Pinterest, YouTube, Google, or LinkedIn - I'll help you. #hotelfritz

  • Create a strategy and set goals
  • Choose platforms consciously: where does your target group prefer to be?
  • Create content with added value
  • Social media graphics, text, and targeting
  • Plan, create, and publish content
  • Plan your budget
  • Place ads (e.g., Facebook, Instagram, Pinterest, Linkedin)
  • Check results
  • Social media optimization

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