"Our hotel consulting supports you in developing a clear strategy for your hotel in order to position it long-term successfully on the market."
Strategy and positioning
Hotel Consulting by Johannes Fritz Groebler
The strategy and positioning of a hotel are crucial to its success. A clear positioning helps to target the right audience and differentiate the hotel from its competitors. The brand plays an important role in this process, as it gives the hotel an image and identity that sets it apart from other hotels.
An important factor in positioning is distribution. This involves determining which channels the hotel wants to be present on and how it can use these channels to reach its target audience. This also includes collaboration with online travel agencies and other distribution partners to increase the hotel's visibility.
Marketing is another important aspect of strengthening the positioning and strategy of the hotel. This involves promoting the brand and the hotel, and making the public aware of the hotel's offerings. This can be achieved through social media campaigns, influencer marketing, or print advertising.
A successful strategy and positioning require a deep understanding of the target audience and a clear idea of how the hotel wants to differentiate itself from its competitors. With a strong brand, targeted distribution strategy, and creative marketing approach, a hotel can strengthen its positioning and increase its chances of success. Our consulting services include:
- Sales & Distribution
- Social Media
- Pricing policy (review of all rates and prices)
- Distribution (where and how is the hotel bookable)
- Hotel Occupancy
- Target groups
- Press & Media
- and much more...
Keywords: Hotel strategy, positioning, target audience, competitive analysis, branding, marketing strategy, online marketing, social media marketing, corporate identity, hotel management, employee management, service quality, guest loyalty, reputation management, crisis management, revenue management, pricing strategy, distribution strategy, channel management, booking portals
Hotel Consulting Services
1. Profitability analysis and business plans
We review the profitability of your hotel and create business plans to ensure that your hotel is successful in the long term. We analyze all revenues and expenses, including personnel costs, direct costs, cost of goods sold, and investments, to ensure that you have a solid foundation for your hotel business.
2. Hotel concept development
We help you develop a unique concept for your hotel that is tailored to the needs of your guests. From interior design to f&b concepts and special events, we support you in creating an unforgettable experience for your guests at your hotel.
3. Strategy and Positioning
We help you to strengthen your hotel brand and positioning in the market. We analyze your competitors and develop a strategy that will help you stand out from other hotels and reach your target group.
4. Management and hotel operations
We support you in optimizing operational processes in your hotel. We analyze your processes and identify opportunities to improve efficiency and profitability. We also offer training and workshops to bring your hotel's management and staff up to date.
5. Hotel Real Estate sales, renting & leasing
We will help you to find suitable real estate for your hotel or support you in selling or renting your current property. We have a wide network of contacts in the real estate industry and can support you in all steps of the process.